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	As the company in charge of marketing Mel Gibson’s “The Passion of the Christ,” Motive Entertainment designed and executed one of the most successful marketing campaigns in Hollywood history. Earning $125 million in its first five days (the highest box office gross ever for a five-day period starting on a Wednesday), with a relatively small marketing budget, The Passion shattered all expectations, and earned over $600 million worldwide at the box office. Motive’s strategy for The Passion was based on a unique system of highly effective marketing “formulas” that connect with consumers at a deeper, cause-based level, an approach which the company calls "motive marketing". Motive can help you develop, market, and distribute your film (or other product or service) - whether it's an independent endeavor or a big company release - for maximum success, using targeted strategies to niche audiences.
		Motive’s entertainment division specializes in: • Film Marketing & Business Plans • Market Testing / Script Analysis • Publicity & Advertising • Grass Roots Marketing • Promo Screenings & Events • Movie Theater Relations • Video/DVD Retail Relations • Telemarketing / Direct Mail • Direct Response • Marketing Materials (posters, trailers, press kits, etc.) • Ancillary Product Deals
	Film Development ........................................................................................................................ Motive gives your film a solid foundation for success, focusing on critical components such as: Business Plans & Marketing Plans - Research, project plan, budget, and break-even analysis. Packaging - Attachment of talent & crew to project. Market Feedback - Generating feedback from key market leaders and consumers. Market Testing - Use of youth groups, schools, churches, and orgs for test readings/screenings. Script Analysis - Analysis of script/film to measure broad and niche market viability. Shopping for Deals - Assistance in securing domestic and international distribution deals. Build the right foundation, and the rest will follow. Marketing ........................................................................................................................ There’s an "orphanage" filled with films that never found an audience. Don’t end up there. Let us help you build a marketing strategy aimed at clearly defined markets that can lead to real sales. We can create any necessary marketing materials: Print - Flyers, Posters, Post Cards, Buck Slips, Direct Mail, Coupons, Discussion Guides Video - Movie Trailers & Screeners, EPKs Communications - 800 #s, Email & Fax Blasts Press Kits - Complete Production information Advertising - Print, Radio, TV, Web & Infomercials Internet - Downloadable versions of all Materials Chotchkies - T-Shirts, Stickers, Magnets, etc. Support your film with all it needs to succeed. Promotions & Publicity ........................................................................................................................ To stand out from the rest, your film has to be an "event," not just a movie. We build the event excitement through radio, TV, print and Internet publicity and advertising, as well as through: Promotional Screenings - Screenings for media, groups and key leaders. Promotional Events & Street Teams - Promotions through grass roots organizations, churches, schools, colleges, conferences, events, and other in-person promotions. Movie Theater Relations - Relations with movie theaters for theatrical release and/or special 4-walling events. Video/DVD Rental & Retail Relations - Sales and relations with rental and retail outlets for video/DVD releas supported by coupons, flyers, and other promotions. Telemarketing, Direct Mail & Direct Response to families, organizations, churches, schools, and other groups. Distribution ........................................................................................................................ When the right film is surrounded by the right marketing plan aimed at the right target, distribution becomes a whole lot easier. The bottom line is, you want people to buy your film through all windows of exhibition: theaters, home video, pay-per-view, TV/cable, video on demand, etc. Whether that means securing distribution through a big distributor, using Motive’s distribution services, or distributing the film on your own, we can help. Distribution is a tough game. If you do everything else right, and then get this wrong, your film will fail. Don’t skimp in this crucial stage. Let Motive help you get your film to the finish line. We’ll show you your options, and assist you in choosing the path to your success.