Motive is an innovative and successful marketing and content development company focused on serving and accessing enormous niche audiences. Motive designed and executed the grass-roots marketing campaign for Mel Gibson’s The Passion of the Christ, one of the most successful movie campaigns ever.

Motive has gone on to manage major marketing campaigns for the Tom Hanks/Robert Zemeckis film The Polar Express, the blockbuster Disney epic The Chronicles of Narnia: The Lion, the Witch, and the Wardrobe, and the surprise hits Rocky Balboa, Expelled, and others.

In addition, Motive has assisted with the development, financing, marketing and distribution of other film, music, book, web, and video-gaming projects.

Motive’s strategy for success is based on a unique system of highly effective, proprietary methods that connect with consumers at a deeper, cause-based level.

Motive was founded by Paul Lauer, who has pioneered the development and marketing of media, entertainment, and consumer products worldwide for the last 20 years. Lauer is also one of the most well connected entrepreneurs in the family, values, and faith-based Markets.

In 2002, having experienced first-hand the challenges of bringing wholesome, independently-financed entertainment to market, Lauer conceived Motive Entertainment as the missing link to solve this "distribution dilemma".

Lauer previously served as president for three media companies: Veritas Communications, Publishing Services, and Lauer & Associates. Lauer was the founder and publisher of the award-winning YOU! Magazine, published worldwide in six languages (3,700,000 copies distributed), and Youth Beat, a syndicated youth page with 1,000,000 circulation. He has worked with numerous celebrities and sports stars, hosted radio and TV shows, produced the World Youth Day Music Festival for over 100,000 people (Denver, 1993), produced documentary television, authored books, and has appeared on TV talk shows and in over 50 newspapers and magazines, including the Los Angeles Times and the Wall St. Journal. 

He also helped launch Internet start-ups as senior vice president at both Universal Internet and webBASIS, where he pioneered initiatives with Hewlett Packard and others. Lauer is a graduate of UCLA. He lives with his wife and kids in Westlake Village, CA.